Authenticity may decide this election. It has others, many others. Carter/Ford, then, ironically, Reagan/Carter. It was definitely George W. Bush who was seen as the more authentic in his two races against Gore and Kerry.
The first one to look like he voted for the $87 billion before he voted against it will lose this election.
Folks, even some Republican folks, and most analysts, will say the race is Obama's to lose. Well, it was Gore's to lose, and he lost it. But Gore lost because, well, for two reasons, but I think the latter one much more significant, and also the topic of this post - (1) he had a bit of Adlai Stevenson disease, that scholarly and remote posture off-putting but to those pursuing their Ph.D, and (2) a different Al Gore showed up at each debate, first the scholarly and remote Al Gore (the one he should have stayed with), then the nice and agreeable Al Gore ("Well, I agree with Governor Bush on this.."), and then, lastly, the almost comical "alpha male" Al Gore. By the time the last debate was over, his authenticity was shattered.
Democrats, especially, think Senator Obama is the next coming of John Kennedy. Wrong. Kennedy, besides being a war hero and winner of the Pulitzer prize for Profiles in Courage, was a historian in academic degree and interest, an inveterate reader of history and biography and also Greek philosophy since a boy, a policy wonk whose endurance for same easily outlasted those who wished to talk to him, someone who had been around political leaders all his life, and an honors graduate of the Joseph P. Kennedy School For Presidents, a.k.a. the Joseph P. Kennedy dinner table. As Lloyd Bentsen said to Senator Quayle, "Senator, you're no Jack Kennedy." And you will not see Senator Obama attempt to cast himself as Kennedy, being considerably smarter in that way than was Senator Quayle.
And to the person who didn't have time to know and be aware of all those things, Jack Kennedy seemed real. And he seemed like change. Without both of those qualities, against an experienced Republican like Richard Nixon, he doesn't win. As it was, he only won by 118,000 votes nationally. The closest presidential election in modern history. And some of those were dead guys from Chicago (Nixon had his own dead guys, though, in other states, so it was a wash, and Nixon never contested it).
Authenticity is a necessary component of the presidential brand, and never more true than in the case of Senator Obama, who has not just cast his policies as representing change, but rather that he embodies change. That words matter. That the old political tricks of saying one thing and doing the other won't do.
And then last week, his campaign announces that they will not accept the public financing for the presidential campaign - $84 million in public money to spend over about 8 weeks between the conclusion of the conventions and election day - as he had promised repeatedly, so long as the Republican candidate accepted it as well. And futher, after accepting initially the challenge John McCain made to travel together (as President Kennedy and Republican challenger Barry Goldwater had agreed to do) and jointly hold 10 town-hall meetings around the country, the Obama campaign is now indicating there will only be two, and only one will be the town-hall format.
Change. Authenticity. These two moves are instead classic and tired. They are your garden variety double-speak and political opportunism. Both are flip-flops for the most selfish of reasons, not because of some global change of events. Such could easily be described as a change of mind. The financing flip-flop is because he made the commitment to public financing before he realized the hundreds of millions he could raise through individual contributions. No candidate since 1974 (when it was initiated) has foregone public financing for the general election campaign (as opposed to the primaries), and that includes the previous fund-raising record-holder, George W. Bush. I guess that's change, but it's a change of position, or pledge he offered as a challenge to John McCain months ago in the same way McCain offered the 10 town-hall meetings. Except McCain still wants to have his 10 town-hall meetings.
Obama says, well, he can do this because the average contribution is so small; that the money is not coming from big-monied interests and lobbyists. But he would have said months ago that public financing comes from everyone, meaning a candidate is not beholden to his or her group of donors, but rather to all the people. That was then. He thinks the money difference might be the difference in the election. He would rather talk to the voters three or four times more than his opponent (via TV and radio advertising) than he would join him for equal time in town-hall meetings across the country. There you go, see, if you write long enough, you can conjoin two flip-flops into one point.
This strikes squarely at his authenticity, and in Obama's case, since he has cast himself and his whole life as the embodiment of change, it strikes at his very brand. Democrats think Obama can crawl across the finish line and beat McCain. That just reminds me, oddly, of a similar assumption I believe Hillary made. Following one of the most popular presidents ever, and possessive of not a trace of personal scandal, it reminds me of an assumption Al Gore must have made. Senator Obama's experience is not great. His brand is everything. I believe, if he holds onto that he wins. Last week, he dropped his brand, because he couldn't hold onto that and $200 million at the same time. He was left clenching the cash while his brand, engraved with the words Change You Can Believe In, lay on the floor.
Authenticity. Carter/Ford. Reagan/Carter. Bush/Kerry. McCain/Obama. ?
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